Selling Merch, CDs and Vinyl on Spotify


We all know that streaming pays artists next to nothing, but did you know that you can sell your CDs, vinyl records, and merch via Spotify?

Why Sell Through Spotify?

1. Direct Fan Engagement

Spotify is where your fans are already consuming your music. By offering your CDs, merch, and vinyl records on the same platform, you provide a seamless experience for your audience. This not only boosts sales but also strengthens your relationship with fans.

2. Increased Visibility

Spotify’s vast user base provides unparalleled exposure. By integrating your merchandise store with Spotify, you increase the likelihood of reaching new listeners who may become loyal fans and customers.

3. Convenience and Accessibility

Selling on Spotify simplifies the process for both you and your fans. Listeners can easily discover and purchase your products without leaving the app, making it more likely they’ll follow through on a purchase.

4. Additional Revenue Streams

Streaming royalties might not amount to much but merchandise sales can provide a crucial additional revenue stream. Offering physical products like CDs and vinyl records caters to collectors and audiophiles who value tangible music experiences.

How to Sell on Spotify

1. Set Up Your Shopify Store

Setting up a Shopify store is straightforward:

  • Sign Up: Go to Shopify’s website and create an account. You’ll start with a free trial to explore the platform.
  • Choose a Plan: After the trial, choose a plan that fits your needs. Shopify offers various plans starting at only $5/month.
  • Customize Your Store: Select a theme and customize it to reflect your brand. Add your logo, choose colors, and design your storefront.
  • Add Products: List your products by uploading high-quality images, writing detailed descriptions, and setting prices. Organize your inventory into categories for easier navigation.
  • Set Up Payment and Shipping: Configure payment methods and shipping options to ensure smooth transactions for your customers.

2. Connect Shopify to Spotify

To link your Shopify store to Spotify:

  • Access Spotify for Artists: Log in to your Spotify for Artists account.
  • Go to the Merch Tab: Navigate to the 'Merch' tab in your dashboard.
  • Connect Your Shopify Store: Click on the option to connect your Shopify store. You’ll be prompted to log in to your Shopify account and authorize the connection.
  • Sync Your Products: Once connected, select which products you want to display on your Spotify artist profile. Ensure that your listings are accurate and appealing.

3. Promote Your Merchandise

Spotify offers several promotional tools to help highlight your merchandise:

  • Artist Pick: Use the 'Artist Pick' feature to pin a specific product or playlist to the top of your profile. This ensures maximum visibility for your chosen item.
  • Canvas: Create short looping videos that accompany your tracks. Use this feature to showcase your merch in a visually engaging way.
  • Marquee: This is a paid promotional tool that allows you to target listeners with full-screen recommendations of your new releases or merch.
  • Social Media Integration: Share your Spotify links on social media platforms to drive traffic to your profile and merch store.

4. Track Sales and Adjust

Monitor your sales through Shopify and Spotify analytics. Use this data to understand what works and what doesn’t. Adjust your offerings and marketing strategies accordingly to maximize your success.

Selling CDs, merch, and vinyl records via Spotify is a smart move for independent musicians. It allows you to capitalize on Spotify’s massive audience, engage directly with fans, and create additional revenue streams. By leveraging the platform’s capabilities and integrating your merchandise seamlessly, you can take your music career to new heights and watch your fanbase and income grow!

Photo Credit: Troy Jarman

Written by Silver Sorensen

1 comment

  • Ernie Pappa

    Thanks for this information ! I will take advantage of this opportunity.

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