From Our Blog - Music Promotion & Marketing

We all know that streaming pays artists next to nothing, but did you know that you can sell your CDs, vinyl records, and merch via Spotify?

Email marketing is by far a the most effective tool in your music career toolbox. No other forms of marketing gives you better return on your investment. And the best thing is that it can be automated, so once you've set it up, it runs itself.

Interview with successful singer-songwriter, Taylor Bradshaw, about how he has used digital marketing to sell tens of thousands of CDs.

Your band's website is the headquarters of your online presence. Set it up to sell CDs, vinyl and merch that your fans will love!

Whether you’re a rising local artist or an international touring musician, selling merchandise at shows can be a significant revenue stream and perfect opportunity to engage directly with your fans. Here are some tried-and-true tips to boost your sales during live shows.

As an independent musician, you know a tangible CD carries with it a sense of authenticity, a connection to your artistry that digital formats can't fully capture. It's the physical proof that you actually did it; you recorded your songs! The next thing to so is sell them to your fans. Here are 7 effective outlets to do so.

Hearing your song on the radio is something that most artists dream of at some point. Shine on Promo is a radio promotion company that helps independent artists promote their singles, EPs, and albums to College and Specialty stations and has secured several #1 spots for their clients on the coveted NACC chart. We spoke with Robb Haagsman about how to do a proper radio campaign, how long it takes, if radio is even relevant anymore and how radio coincides with touring.

Basic Printer features driving synth runs, whimsical hooks, and quirky samples - a sound that is anything but basic. We chatted with Jesse from Basic Printer about synthesizers, authenticity, social media and email marketing.

The production times of vinyl seem to get longer and longer. Why is that? Will it ever get better? What should you do while waiting for your vinyl to be ready?

We had the great honor of talking with Corrin Campbell, co-founder of Indepreneur about the ins and outs of marketing your music. Corrin is a fabulous artist in her own right. She has successfully created three companies in her career and in this podcasts she talks about Indepreneur, the #1 online resource for self-marketing, independent artists who want to build a sustainable revenue model around their artistic passion.