From Our Blog - Music Business

Email marketing is by far a the most effective tool in your music career toolbox. No other forms of marketing gives you better return on your investment. And the best thing is that it can be automated, so once you've set it up, it runs itself. An automated email sequence can nurture new subscribers, give them a taste of your music, and introduce them to your products in a way that feels natural and compelling. There are three email sequences you can set up today to help you...

Interview with successful singer-songwriter, Taylor Bradshaw, about how he has used digital marketing to sell tens of thousands of CDs.

Your band's website is the headquarters of your online presence. Set it up to sell CDs, vinyl and merch that your fans will love!

Whether you’re a rising local artist or an international touring musician, selling merchandise at shows can be a significant revenue stream and perfect opportunity to engage directly with your fans. Here are some tried-and-true tips to boost your sales during live shows.

As an independent musician, you know a tangible CD carries with it a sense of authenticity, a connection to your artistry that digital formats can't fully capture. It's the physical proof that you actually did it; you recorded your songs! The next thing to so is sell them to your fans. Here are 7 effective outlets to do so.

Hearing your song on the radio is something that most artists dream of at some point. Shine on Promo is a radio promotion company that helps independent artists promote their singles, EPs, and albums to College and Specialty stations and has secured several #1 spots for their clients on the coveted NACC chart. We spoke with Robb Haagsman about how to do a proper radio campaign, how long it takes, if radio is even relevant anymore and how radio coincides with touring.

The production times of vinyl seem to get longer and longer. Why is that? Will it ever get better? What should you do while waiting for your vinyl to be ready?

A lot of what it takes to have a successful music career can be accomplished from the comforts of your own couch, wearing your pajamas. This article outlines 14 things you could do right now!

Why are you a musician? What kind of musician are you? Who do you sound like? Who are your fans? These are all questions you should answer before quitting your day job. READ MORE...

Podcast interview with Todd Demma, tour manager, drummer, tech, production manager and jack of all trades. Road stories, touring tips and more from the man that's toured with the Cult, Frank Black, Avril Lavigne, Cake, and Lisa Marie Presley among others. READ MORE...