Merch, Music, and the Magic of Social Media

Utilize social media to build a community of superfans eager to buy your CDs, vinyl, and merch.
Utilize social media to build a community of superfans eager to buy your CDs, vinyl, and merch.
As an independent musician, finding the right platform to sell your music and merchandise can be a game-changer for your career. In this article, we’ll explore why selling your CDs, vinyl, and merch on Bandcamp is a smart move and how to get started.
We all know that streaming pays artists next to nothing, but did you know that you can sell your CDs, vinyl records, and merch via Spotify?
Email marketing is by far a the most effective tool in your music career toolbox. No other forms of marketing gives you better return on your investment. And the best thing is that it can be automated, so once you've set it up, it runs itself.
Interview with successful singer-songwriter, Taylor Bradshaw, about how he has used digital marketing to sell tens of thousands of CDs.
Your band's website is the headquarters of your online presence. Set it up to sell CDs, vinyl and merch that your fans will love!
Whether you’re a rising local artist or an international touring musician, selling merchandise at shows can be a significant revenue stream and perfect opportunity to engage directly with your fans. Here are some tried-and-true tips to boost your sales during live shows.
As an independent musician, you know a tangible CD carries with it a sense of authenticity, a connection to your artistry that digital formats can't fully capture. It's the physical proof that you actually did it; you recorded your songs! The next thing to so is sell them to your fans. Here are 7 effective outlets to do so.
The production times of vinyl seem to get longer and longer. Why is that? Will it ever get better? What should you do while waiting for your vinyl to be ready?
Email marketing is kind of like dating. It might take a few interactions before you can expect someone to... buy your album. And just like dating, or any human relation for that matter, you can't expect to be get anything, unless you give something. However, marketing is ultimately about selling, and this article lays out 5 simple types of emails you should be sending your fans. READ MORE...