From Our Blog

Email marketing is by far a the most effective tool in your music career toolbox. No other forms of marketing gives you better return on your investment. And the best thing is that it can be automated, so once you've set it up, it runs itself. An automated email sequence can nurture new subscribers, give them a taste of your music, and introduce them to your products in a way that feels natural and compelling. There are three email sequences you can set up today to help you...

Interview with successful singer-songwriter, Taylor Bradshaw, about how he has used digital marketing to sell tens of thousands of CDs.

In this video interview with artist coach Wendy Parr we discuss how to fine-tune your artist persona and focus on your strengths, unique skill set and personality traits to take your music career to the next level. 

Your band's website is the headquarters of your online presence. Set it up to sell CDs, vinyl and merch that your fans will love!

Whether you’re a rising local artist or an international touring musician, selling merchandise at shows can be a significant revenue stream and perfect opportunity to engage directly with your fans. Here are some tried-and-true tips to boost your sales during live shows.

As an independent musician, you know a tangible CD carries with it a sense of authenticity, a connection to your artistry that digital formats can't fully capture. It's the physical proof that you actually did it; you recorded your songs! The next thing to so is sell them to your fans. Here are 7 effective outlets to do so.

Hearing your song on the radio is something that most artists dream of at some point. Shine on Promo is a radio promotion company that helps independent artists promote their singles, EPs, and albums to College and Specialty stations and has secured several #1 spots for their clients on the coveted NACC chart. We spoke with Robb Haagsman about how to do a proper radio campaign, how long it takes, if radio is even relevant anymore and how radio coincides with touring.

Basic Printer features driving synth runs, whimsical hooks, and quirky samples - a sound that is anything but basic. We chatted with Jesse from Basic Printer about synthesizers, authenticity, social media and email marketing.

Interview with Tom - our chief mastering engineer about what mastering really is, mastering by a human vs. computerized algorithms, how to communicate clearly with your mastering engineer and much more...

The production times of vinyl seem to get longer and longer. Why is that? Will it ever get better? What should you do while waiting for your vinyl to be ready?